Richy Saudi Ecommerce Store Enhanced by Magento & Headless Commerce via AALogics

Richy, a renowned traditional clothing business based in Saudi Arabia, faced challenges as their online store struggled to keep pace with their expanding business. The existing Magento-based frontend was showing limitations in scalability, performance, and user experience.

Challenges

Scalability: The store needed to handle increased traffic, especially during sales periods.
Performance: Slow load times were affecting user experience and conversion rates.
User Experience: The frontend required a more dynamic and intuitive interface to meet growing customer expectations.

Solution

AALogics implemented a comprehensive transformation strategy, upgrading Richy's Magento store, migrating the frontend to headless GraphCommerce, and integrating AWS auto-scaling to ensure a seamless and scalable online experience.

Our Approach

Design: We began by designing a new, modern frontend using Figma, ensuring it was highly customizable to match Richy's brand and customer expectations.

Development: Over three years, we continuously improved the Magento store, introducing new features, performing regular security updates, and enhancing the shopping experience.

Integration: Migrated the frontend from Magento to GraphCommerce Headless for faster load times and a more responsive interface. Implemented AWS auto-scaling to handle traffic fluctuations efficiently.

Go Live: Successfully launched the transformed online store, ensuring it was stable, fast, and capable of handling peak traffic periods.

Features Developed

Arabic Support: Ensured the store was accessible to Arabic-speaking customers.
Payment Methods: Integrated Tabby , Tamara and ApplePay for seamless transactions.
Tailoring Service: Added a feature allowing customers to request custom tailoring.
Reward Points Feature: Implemented a reward points system to enhance customer loyalty.

Client Feedback

I would like to express my sincere gratitude for your incredible efforts in the past few days. You have been an exceptional team, showing both responsibility and dedication to the project. Thank you for everything you have done.

My SuperTeam, I wanted to take a moment to thank each of you for your incredible efforts and dedication over the past few weeks. Launching the website was a significant achievement, and it couldn’t have been done without your hard work and commitment. As we move forward, let's stay focused on completing the remaining tasks and ensuring everything runs smoothly before the National Day campaign kicks off on Saturday. I’m confident that with the same level of collaboration and attention to detail, we’ll deliver a flawless campaign. Once again, thank you all for your great work. Let’s keep pushing toward success!

Project Manager , Richy

Contact Us

Ready to transform your online store like Richy's? Contact AALogics today to discuss how we can enhance your digital presence with Magento upgrades, GraphCommerce headless solutions, and AWS auto-scaling. Let’s take your eCommerce platform to the next level!